The truth behind #BigRazor and more women and girls shaving more of their body hair is fairly easy to see.
As large public corporations, Gillette and Shick, need to keep increasing profits to satisfy their shareholders. But there's a massive force pulling the other way.
Our aging population continues to decrease their market (women and men). If #BigRazor doesn't make a significant change to what they're doing, they'll need to continue to raise prices to keep increasing profits. They wouldn't last long with that strategy.
Even if their market was naturally increasing, it's much easier to increase profits by making women think they need to shave even more body parts, particularly those which are exposed more and thus need to be shaved more often like arms and faces, rather than to innovate.
So they need to make you think that shaving your legs, armpits and even privates is not enough. That your fuzziness isn't attractive. They've taken advantage of the false perception that most women have little or no arm or other body hair, because it was rarely seen in film and photographs mainly due to film quality. They're counting on fooling you to use their products more.
#BigRazor is even using the same tactic on men, pushing manscaping.
The truth is that most women and girls have a certain amount of fuzziness, and it definitely doesn't make them less attractive. The era of HD (and zoom) has helped us all see the truth for ourselves. Now we just have to admit that truth to ourselves and others.
Don't let #BigRazor make you think your fuzziness needs to be removed to fill their pockets.
#fuzzygirls
Our aging population continues to decrease their market (women and men). If #BigRazor doesn't make a significant change to what they're doing, they'll need to continue to raise prices to keep increasing profits. They wouldn't last long with that strategy.
Even if their market was naturally increasing, it's much easier to increase profits by making women think they need to shave even more body parts, particularly those which are exposed more and thus need to be shaved more often like arms and faces, rather than to innovate.
So they need to make you think that shaving your legs, armpits and even privates is not enough. That your fuzziness isn't attractive. They've taken advantage of the false perception that most women have little or no arm or other body hair, because it was rarely seen in film and photographs mainly due to film quality. They're counting on fooling you to use their products more.
#BigRazor is even using the same tactic on men, pushing manscaping.
The truth is that most women and girls have a certain amount of fuzziness, and it definitely doesn't make them less attractive. The era of HD (and zoom) has helped us all see the truth for ourselves. Now we just have to admit that truth to ourselves and others.
Don't let #BigRazor make you think your fuzziness needs to be removed to fill their pockets.
#fuzzygirls
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